Coffee Shop Inc.

In the Business Essentials Simulation: Coffee Shop Inc., students manage and grow their own coffee shop business in the face of a changing external environment and competitive landscape. The simulation takes students through three levels of play, with increasing levels of complexity and the introduction of new business concepts as learners develop their skills.

How to play

In Coffee Shop Inc learners manage a coffee shop business for 5 years. Each year, they review developments in the business environment, see what competitors are up to and make key business decisions in the areas of Marketing, HR and Operations.

Succeed and learn

  • By playing Coffee Shop Inc, students learn that:
  • Developing a successful company is enjoyable but requires a clear strategy and sound decision-making.
  • You can succeed with different strategies, as long as operational decisions are consistent with the chosen strategy and are appropriate for the company's target customer group.

Used all over the world

Anna Tsui

Senior Lecturer in Management, CUHK Business School
"I used Coffee Shop Inc in my year 1 management undergraduate class, in both face-to-face and online teaching environments. The students enjoyed this exercise very much and were strongly engaged to play all three levels.”
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.