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Simulation gameS for 
business & economics education 

AWArd-winning, engaging BUSINESS simulation games

Sim Institute is an innovative platform for simulation games for Economics and Business Studies. Our simulations develop and consolidate learning in an engaging way and improve learning in all types of learning environments (face-to-face, blended and online). Simulations are accompanied by a range of online learning resources that help students to link the game to their studies and to the real world.

FEATURES

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There are currently two simulations published on the platform: Econland and Coffee Shop Inc. Each game includes the following features:
- Engaging and unlimited game-play for each license holder
- Ability to choose different scenarios, enabling the game to be played multiple times under various conditions​
- Free learning resources that connect the game to course materials and to the real world
- Ability for instructor to see all scores and details of games played by students in a class

ECONLAND

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This award winning simulation game teaches students about Macroeconomics in an entertaining and hands-on way. When playing Econland, students manage the economy of a country that faces the ups and downs of the global economic environment through a seven year business cycle. Players make monetary and fiscal policy decisions in order to keep their population satisfied according to four performance measures for the economy.
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By playing Econland, students consolidate their learning on all the major economic concepts of a Macroeconomics course through active analysis and decision making. Students also learn to link their Macroeconomics course materials to real world events.

Econland individual license: Just US $15 for unlimited play for 3 months

COFEE SHOP INC

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Coffee Shop Inc is an online simulation game where students manage and grow their own coffee shop business, thereby practicing their skills in business, marketing, operations and finance. The simulation has three levels of play; increasing the level of complexity and introducing new concepts step-by-step:​
Level 1: Starting up: Students choose a location and make business decisions for five years.
Level 2: Building your brand: Students expand their business and make choices on coffee roasting (vertical integration), organic and fair trade coffee (ethical marketing) and more.
Level 3: Going international is about developing a global chain of coffee shops in Mature markets and Emerging Markets, by opening own stores and through franchising.

Coffee Shop Inc individual license: Just US $15 for unlimited play for 3 months

FREE LEARNING RESOURCES

Sim Institute is making available a range of free learning resources in the field of Economics and Business, including:
  • Economics and Business explainer videos, available on the Sim Institute YouTube channel. Clear, engaging and educational.
  • Econland News brings the real world into the study of Economics with the week's most interesting Economics and Business news stories. Every article illustrates current applications of topics covered in Economics  and Business courses. Out every Friday.
  • ​The Econland Macroeconomics Quiz with questions that link the Econland simulation to the Economics curriculum.

used by schools all over the world

BACKED BY RESEARCH

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Our simulations have been demonstrated to improve both student engagement and student performance. For example, in a research project involving several hundred students across different course sections, Econland was found to be more engaging by students and more effective at improving student exam scores than traditional lecture based classes. Read more in the Journal of Economics Teaching and in the journal Teaching Business and Economics.

award winning

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