Note: This website is for the Coffee Shop Inc high school version only. For universities, the "Business Essentials Simulation: Coffee Shop Inc" is available from Harvard Business Publishing Education.
learn about business by running your coffee shop company
Coffee Shop Inc is an online simulation game where you manage your own coffee shop business. Choose to open your store in the city center, the suburbs or the university campus. Decide if you want to invest in your own coffee roasting machine to give your store a unique atmosphere and flavor. Review key developments in the business environment and see what your competitors are up to.
Serve organic or fair trade coffee if you wish. Decide on your prices, salaries, promotion expenditure and opening hours. Once you have made your decisions, review your results and get ready to improve your business the next year.
Serve organic or fair trade coffee if you wish. Decide on your prices, salaries, promotion expenditure and opening hours. Once you have made your decisions, review your results and get ready to improve your business the next year.
THREE LEVELS OF PLAY
LEVEL 1In Level 1: Starting up, choose if you want to open in the city center, suburb or on the university campus. Determine your strategy by making decisions on pricing, promotion, salaries, training and more. See the changes in the business environment, take your decisions and see your results for each year. |
LEVEL 2Expand your business in Level 2: Building your brand by making all the decisions in Level 1 and more. Roast your own coffee beans to give your coffee a unique flavor and cut your costs. Serve organic or Fair Trade coffee to make your product special. Hire or fire staff as your business develops. |
LEVEL 3In Level 3: Going international, expand your business into an international chain of coffee shops by opening up in mature markets or emerging markets. Grow by franchising and through opening your own stores. Manage your portfolio of stores over time and develop a global business |
